GOQii Inc., which makes wearable fitness devices, has partnered with Paytm First, the premium subscription-based rewards and loyalty programme of the mobile wallet firm, it said in a statement on Tuesday.
GOQii’s over-the-top (OTT) platform will now be available for streaming on Paytm First. Paytm’s users will now get access to GOQii Play’s interactive health and fitness content as well as celebrity coaches, the statement added.
Paytm First is priced at Rs 750 with an inaugural cashback worth Rs 100 for a limited time.
“This deal gives us an opportunity to penetrate deeper into Paytm’s growing customer-base, providing them access to GOQii’s diversified content,” said Vishal Gondal, co-founder and chief executive officer of GOQii.
Founded in 2014 by Gondal, the California-headquartered company has offices in Mumbai and Shenzhen (China).
GOQii offers a digital health and fitness subscription service that combines one-on-one mobile personal coaching and fitness tracking technology to help its users shift to a healthier lifestyle, according to information on its website.
The company claims to differentiate itself by providing ongoing engagement, motivation and accountability. It does this by connecting the activity tracker or smartwatch to a professional health and fitness coach of the user’s choice via the GOQii app, which is available on both the iOS and Android ecosystems.
Its other value-added services include a health e-commerce store, scheduling health check-ups, a health locker and a ‘GOQii Cash’ programme which rewards its users with cash discounts on achieving certain health and fitness goals.
Last year in November, GOQii raised an undisclosed amount in its Series B funding from Japanese conglomerate Mitsui, New York-based blockchain merchant bank Galaxy Digital and Denlow Investment Trust.
GOQii counts New Enterprise Associates, Megadelta, Edelweiss, Cheetah Mobile and GWC among its other investors. Ratan Tata and Paytm founder Vijay Shekhar Sharma have been GOQii’s principal individual investors in India.
Paytm First offers exclusive access to on-demand content, offers from leading food platforms and other services.
“With this partnership, we are confident that our users across the country would benefit hugely from the comprehensive fitness programme offered under GOQii Play,” said Deepak Abbot, senior vice President Paytm.