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Microsoft ties up with advisory GA Partners to aid Indian fintech startups

Microsoft ties up with advisory GA Partners to aid Indian fintech startups
Photo Credit: Photo Credit: 123RF.com
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US-headquartered technology giant Microsoft has collaborated with go-to-market advisory Ganymede Advisory Partners, which has created a platform for enterprise software startups in India to showcase their solutions for the banking, financial services & insurance (BFSI) segment.

“GA Partners have been supporting startups with customer acquisition, tie-ups with relevant partners, and assisting in sales strategy and implementing them with our deep knowledge from the industry,” Kannan Ramaswamy, founder and managing partner of GA Partners, said in a statement.

Microsoft said that startups have been gaining substantial visibility and their growth is often stifled owing to increased competition and development of new-generation technologies.

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“India today has the third largest number of startups which is really robust and addresses issues in every business segment,” said Lathika Pai, country head, Microsoft for Startups, MENA & SAARC. 

Further, the company said that it has plans to enable startups to identify the risks, challenges and opportunities in the BFSI landscape and helping devise a framework for assessing the readiness of a startup to work with a large enterprise.

"Our focus is where we can help the most; how do we work with them to help increase revenues through our co-sell motion where Microsoft’s account managers will plug them in to our enterprise clients, geographical reach, management mentorship and more,” said Pai.

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“To do that, we offer business to business (B2B) startups access to co-marketing and co-selling opportunities, deep technical architecture guidance and business mentoring through our Scale Up programme,” she added.


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