Amazon India has partnered with the Indian Railways to set up pick-up kiosks in four railway stations across Mumbai.
The deal will help Amazon boost its delivery network in Mumbai and assure convenience-led purchasing experience for the customer, the company said in a joint statement.
The project will be rolled out as a pilot in Chhatrapati Shivaji Terminus, Thane, Dadar, and Kalyan.
The kiosks have been placed in high foot traffic locations within the station for easy access, the company said.
“As a customer-obsessed company, we are constantly leveraging our resources and technology to build initiatives which are grounded in customer convenience,” said Prakash Rochlani, director, last-mile transportation, Amazon India.
Customers can select these points as a pick-up location on the checkout page of their order while shopping on Amazon.in, it added.
“Millions of people use the suburban railways as a primary mode of transportation. We welcome this partnership as the launch of Amazon kiosks will help elevate our commuters’ experience at these stations. This will help Amazon customers pick up their orders during their commute, and thereby save time,” Indian Railways said in a joint statement.
Amazon recently added Hindi language abilities to its chatbot assistant to reach a wider customer base in the Hindi-speaking regions of the country.
The announcement of the new initiatives comes weeks ahead of the festive season. Both Amazon and Walmart-owned Flipkart are also reportedly reducing commissions to lower product prices with an aim to boost sales.