Bengaluru-based information technology company Wipro has been recognised for trade promotion (TPx) capabilities for its Promax Analytics Solutions (Wipro Promax) suite.
In a report published by Wyckoff, New Jersey-based Promotion Optimization Institute’s ‘POI TPx Vendor Panorama 2019’ recognised Wipro’s Promax Analytics Solutions as best-in-class distinction for Trade Promotion (TPx) capabilities.
Wipro Promax leverages innovations in AI and ML technologies to deliver actionable insights and equip customers with predictive planning capabilities through an intuitive user experience.
The report focuses on technologies that enable best-in-class planning and execution of sales and promotion strategy. It helps consumer packaged goods (CPG) companies better understand the management of trade promotion capabilities by leveraging enabling technologies to enhance trading partner relationships and drive profitability.
It assesses 16 vendors in various categories including TPM functionality, TPO completeness, user experience, analytical capabilities, product vision and configurability.
“Wipro’s recently launched Auto Claims solution built on Wipro HOLMESTM AI and automation platform complements Wipro Promax and third party TPM offerings. It helps customers gain greater accuracy, speed and reduced administration cost for processing claims. We are confident that our continued investments in Wipro Promax will drive superior end-user experience, operational efficiency and profitability for our customers.” Srini Pallia, president, consumer business unit, Wipro Limited said.
Wipro Limited was also recently recognised as a "Leader" in Artificial Intelligence Consultancies by global research and advisory firm Forrester Research Inc. in its report, The Forrester Wave™: AI Consultancies, Q3 2019.
The report stated that “Wipro's emphasis on culture in the engagement is its strength and translates into helping clients develop their own AI culture and Centre of Excellence.”
Wipro Promax received the top ranking in three categories, Desktop UX, Post Event Analytics, and Remote Promotion Monitoring. It provides complete promotion planning, execution, management, tracking, and optimization capabilities that are highly automated.
It has been delivering business value to leading CPG companies across multiple geographies over the last three decades. The solution has helped leading organisations achieve greater returns over their trade investments, transform consumer experience and improve customer loyalty.