Paytm E-commerce, which owns online marketplace Paytm Mall, has said it will partner with over 10,000 kirana stores, small shops, and businesses for hyperlocal deliveries.
The company claims it has scaled its hyperlocal operations and now offers delivery of grocery essentials in over 100 cities across the country. It aims to reach more cities within the next few weeks, according to a statement.
Further, Paytm Mall is connecting kirana stores, grocery shops to logistics partners so that they can deliver to their customers and keep their businesses running. The company claims that grocery store owners are witnessing almost 50% additional orders per day.
“Our objective is to connect neighborhood offline stores to interested customers far and wide through our e-commerce platform. We are constantly reaching out to smaller sellers to understand the challenges they are facing in stocking inventory as well as the delivery of goods," Srinivas Mothey, SVP, Paytm Mall, said.
Logistics players including GATI, Ecom Express, Delhivery, Bluedart, and FedEx, among others are working with Paytm Mall.
The company says it has witnessed a rise in the sales in grocery essentials from tier-II and tier-III towns, the statement added. The cities include Indore, Ahmedabad, Lucknow, Ludhiana, and Bathinda, among others.
The ongoing Covid-19 pandemic induced lockdown has led to a surge in online grocery demand and has disrupted supply chains across the country.
E-commerce giants such as marketplaces Flipkart and Amazon have also seen their operations being hit due to the lockdown. Despite the hurdles, several companies from food delivery unicorn Zomato to digital payments firm BharatPe and logistics startup Shiprocket have jumped into grocery delivery segment.