Watch: Acer India CBO Sudhir Goel on resuming operations and growth strategies


Taiwanese hardware and electronics company Acer has had a mixed year thus far due to the Covid-19 pandemic.

India chief business officer Sudhir Goel, who works out of the company’s office in Bengaluru, spoke to TechCircle about Acer’s journey during the pandemic -- from the spike in demand in the information technology/hardware industry amid the nationwide lockdown to cloud adoption, challenges, and strategies going ahead.


 “When the pandemic hit and the lockdown started, around last week of March, many of the large enterprises were taken off guard and were not prepared to let their man power work from home. So there was definitely a big spike in demand when we talk about March/April and like other brands, we also enjoyed some of the benefits,” Goel said.

The pandemic derailed the global supply chain as it first affected China, disrupting the flow of goods to India, Goel said. 

The company has seen different impacts across its various locations and operations have resumed across its offices with precautions, he added.


Founded in 1976, Acer has presence in over 160 countries and employs over 7,000 employees. The company makes desktop PCs, laptops, tablets, storage devices, smartphones as well as gaming PCs. 

An IT hardware industry veteran Goel has worked in the industry for over three decades. He has been with Acer since 1999 and has held the current position since June.  An alumnus of Birla Institute of Technology and Science Pilani, Goel did his MBA from University of Delhi.

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