Flipkart acquires augmented reality startup Scapic

Flipkart acquires augmented reality startup Scapic
Photo Credit: Reuters
17 Nov, 2020

Walmart backed online ecommerce platform Flipkart has acquired Bengaluru-based augmented reality (AR) company Scapic Innovations to provide an immersive shopping experience to users. 

Following the acquisition, the team at Scapic will join Flipkart, according to a statement. The company hasn’t revealed the deal size. 

This is Flipkart’s second technology acquisition this month after it announced acquiring the Intellectual Property rights of mobile gaming company Mech Mocha

The ecommerce giant also made an undisclosed investment in apparel retailer Universal Sportsbiz Private Limited (USPL) which owns brands like Wrogn and Imara. 

Founded in 2017 by Sai Krishna VK and Ajay PV, Scapic provides a software-as-a-service (SaaS) platform to ecommerce and marketing companies to build AR, VR and 3D content for their customers. The no-code platform has been deployed by brands and commerce stores for increasing conversions and user engagement.

“Today, we buy more online than we ever have, and it has only accelerated this year. Customers now require better visuals than ever before. Scapic’s no-code platform helps create immersive experiences across categories such as fashion, furniture & electronics. We are deeply excited about the opportunity that is being presented to scale this up further and make millions of shoppers in India experience the potential of Augmented Reality,” Sai Krishna and Ajay, cofounders of Scapic said in the statement. 

The company had raised $490,000 in a seed round from Axilor Ventures, Special Invest Fund I and others in 2017, according to data sourced from VCCEdge. 

The Scapic team will drive Flipkart’s efforts in providing virtual storefronts and new opportunities for brand advertising on the platform.