The Covid-19 pandemic has brought cheer in a few sectors and has especially benefited ecommerce giants such as Amazon and Flipkart. Around 4,152 Indian sellers of Amazon have clocked in sales of Rs 1 crore, signalling a year-over-year increase of 29% in the number of crorepati-- those who have made over Rs 1 crore--sellers.
During the Great Indian Festival, over 124,000 sellers participated across 6,542 pin codes, of which 66,000 sellers received the highest ever single day sale, according to Amazon’s 2020 SMB Impact Report. The platform also saw a 64% increase in monthly order volumes in 2020.
Emerging brands on Amazon Launchpad grew 135% y-o-y. This category includes women entrepreneurs under the Saheli programme, who saw nearly 15 fold growth as well as weavers and artisans from the Karigar programme who saw their business grow 2.8 fold.
With more than 110,000 sellers, Delhi has the largest number of Amazon.in sellers in the country followed by Maharashtra (87,000) and Gujarat (79,000), the report said.
“This year has been unprecedented and has impacted the way we work and live. Yet, we remain inspired by the undying entrepreneurial spirit, creativity, resolve and trust in us of businesses, creators, authors, etc. to overcome challenges and grow. Technology adoption and digitization will continue to play a crucial role in offering expanded access and opportunities to SMBs, and we remain committed to invest and partner in their success,” Amit Agarwal, Senior VP and Country Head – Amazon India, said in a statement.
During the pandemic, Amazon Easy that enables assisted shopping for new e-commerce users, saw a 565% growth y-o- in new stores. Over 45,500 Amazon Easy stores launched in non-metro cities. Uttar Pradesh has the highest number of stores associated with Amazon Easy at 11,567, followed by West Bengal at 4263 and Maharashtra at 3,887.
In terms of logistics, more than 28,000 neighbourhood stores fulfilled last-mile deliveries across 350 cities, on average earning INR 12,000 – INR 15,000 per month as supplemental income.
Currently there are over 70,000 Indian exporters selling ‘Made in India’ products across 15 international Amazon websites. This has cumulatively brought in sales of Rs. 15,000 crores in exports alone for Indian SMBs and brands. Indian sellers witnessed nearly threefold surge in demand across North America, EU Middle East and North Africa.
Earlier this year, Amazon had pledged to invest $1 billion to digitise 10 million SMBs, enable e-commerce exports worth USD 10 billion and create 1 million incremental jobs – by 2025.