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Accenture to help Tata Consumer Products digitise its supply chain

Accenture to help Tata Consumer Products digitise its supply chain
Photo Credit: 123RF.com
25 Mar, 2021

Global technology major Accenture is set to implement an autonomous, integrated supply chain and omni-channel solution for Tata Consumer Products (TCPL).  

The solution, built by US supply chain giant Blue Yonder, will help TCPL get better visibility on its end-to-end processes, a statement said.  

TCPL is a fast-moving consumer goods (FMCG) company, which sells packaged products such as tea, coffee, water, salt, pulses and spices. The company is currently looking to innovate with new marketplace models and is expecting a larger play in the food and beverages industry.  

The Tata company, as per Accenture’s statement, is looking for enhanced capabilities for demand planning, sales and operations planning, supply planning and inventory optimisation.  

“With more people working from and staying home, tea consumption by consumers has gone up. By digitally transforming its supply chain, TCPL can be better prepared for these kinds of shifts in behaviour,” Vishal Dhawan, group vice president for APAC sales, Blue Yonder, said. 

Blue Yonder utilised its Lumiate Planning platform, built on Microsoft Azure, to create the solution for TCPL. 

Read: Accenture reports strong Q2 2021 growth, raises fiscal guidance to 6.5%-8.5%   

TCPL will increase its service levels, reduce costs on logistics and emissions as well as provide frontline sales workers with more actionable insights, Accenture said.   

“TCPL will now have a future-proof, customer-centric supply chain and dynamic retailer sales intelligence that brings TCPL closer to end consumers,” Vineet R Ahuja, managing director for Accenture in India, said.  
 
In December 2020, Blue Yonder revealed its expansion plans for India, where it is currently focused primarily on growth in the ecommerce sector. Blue Yonder, at the time, said it would leverage its expertise in big data, artificial intelligence, machine learning, cloud and open source technologies to help ecommerce businesses improve performance.