Franchise Management Inc (FMI) has picked Bengaluru-born cloud analytics solution provider Algonomy to drive its digital customer engagement transformation.
Brunswick, Canada headquartered FMI will use Algonomy’s SaaS solution for restaurant analytics to optimize its business. FMI Group operates outlets of Pizza Hut, KFC, Taco Bell, Burger King and Panera Bread Café across 350 locations in Canada and US, according to a statement.
Algonomy’s platform will help the company drive insights in demand forecasting, inventory management, operations, ecommerce, guest experience, marketing and CRM, audit and compliance, associate training and productivity.
“In this fast-paced digital-first world we have to make important decision quickly to keep up with ever-changing consumer needs and preferences. We believe Algonomy will give us a strong data foundation and the insights we need to make better and more-timely decisions,” Arlene Dore, CFO at FMI Group said in the statement.
In March, Algonomy was signed on by Singapore-headquartered fashion ecommerce platform Zalora, US-based convenience store chain Loop Neighbourhood and Spanish supermarket retail chain Consum Cooperativa Valenciana to drive their digital transformation journeys.
Founded in 2003, Algonomy works with over 400 brands in the restaurant, QSR, consumer packaged goods, retail and ecommerce and is backed by the likes of Temasek. Formerly known as Manthan-Rich Relevance, the company provides brands with its Algorithmic Customer Engagement (ACE) platform with customer activation and analytics.