Marketing technology startup Affable.ai raised $2 million (Rs.14.60 crore as per current exchange rates) from Prime Venture Partners, Decacorn Capital and SG Innovate. With the fresh funding, Affable plans to expand into international markets such as the US.
Founded by Nisarg Shah and Swayam Narain in 2017 as part of the Entrepreneur First cohort, the SaaS platform helps brands and agencies run high impact influencer marketing campaigns.
Affable claims to bring transparency and analytics to influencer marketing. Its clients include over 45 top brands and agencies like Huawei, Wipro, Pomelo, Fresh, Omnicom, Dentsu, and We Communications. The company tracks more than 3 million influencers across social media platforms such as Instagram, Facebook, YouTube, and TikTok.
Till date, Affable has raised $2.8 million from Prime Venture Partners, Decacorn Capital, SGInnovate, Entrepreneur First and strategic angel investors. Headquartered in Singapore, the startup has 20 employees working remotely across different geographies.
“As the lead investor in Affable’s seed round, Decacorn believes that “prime-time” has arrived in the AI driven influencer marketing space to effectively monetize the hyper social behavioral changes in the post millennials,” Debneel Mukherjee, managing partner, Decacorn Capital, said in a statement.
Mumbai Angels backs Pickright Technologies
Wealth management startup Pickright Technologies on Tuesday said that it had raised $200,000 (Rs 1.46 crore as per current exchange rates) in a round led by Mumbai Angel Network and JITO Angel Network along with other angel investors.
The fresh capital will be used to enhance the platform’s marketing efforts, design new technology and spread awareness on financial literacy.
Founded by Archana Elapavuluri and Namandeep Bhatia, the Pickright app enables users to organize finances by intelligently saving and investing smartly across asset classes with AI and ML-powered deep personalization.
“Pickright Technologies has been committed to help enhance their assets and investments and we believe that our collective investment will help the platform scale-up and cater to more customers. This capital infusion is a testament to Pickright’s expertise in the wealth creation area and its constant innovation through tech-driven methods,” Nandini Mansinghka, co-promoter and CEO of Mumbai Angels Network said in statement.
Mogi IO raises undisclosed funding from Pentathlon Ventures
Cutting Edge Digital which operates B2B video tech platform Mogi IO, raised an undisclosed amount from Pune-based Pentathlon Ventures. The capital raised will be used to strengthen the product making it scalable and robust.
The software-as-a-service (SaaS) startup also plans to expand its footprint in the overseas market. Mogi recently appointed sales partnerships in the Middle East and Singapore region.
“Mogi’s patent pending technology delivers buffer free videos of enhanced quality, while compressing their size by 50%. This means not only is the end user experience par excellence but even for the video platform their streaming costs get reduced by 50% while customer retention goes up,” Rahul Lahoria, co-founder and CTO, Mogi said in a statement.
Mogi offer three types of solutions – Core Video tech, Image tech and white label solutions for OTT and Ed Tech industry.