Online hobby platform for children Yellow Class raises $6 mn in Series A

Yellow Class, which runs extracurricular activities focused platform, has raised $6 million (about Rs 44 crore) in a Series A round led by Elevation Capital with India Quotient, Titan Capital and First Cheque.      

The round also saw participation from Vidit Aatrey, co-founder of Meesho; Alok Mittal, founder of Indifi; Vivekananda Hallekere, co-founder of Bounce; Maninder Gulati, global CSO of Oyo; Abhinav Sinha, COO, Oyo; Dhruv Agarwala, CEO of PropTiger; and Alvin Tse, country director, Xiaomi Indonesia.      

The fresh capital will be used to improve the product experience for both parents and children, develop more content, build brand awareness, hire for leadership roles, technology, and engineering verticals, and drive expansion in over 500 cities in India and international markets.  

Previously, Ivypods Technology-operated Yellow Class raised $1.5 million in a seed round led by India Quotient.       

Yellow Class said it aims to serve 10 million monthly users in a year from now.    

Founded in 2020 by Anshul Gupta and Arpit Mittal, the firm offers free extracurricular and co-curricular activities for children up to the age of 12. The classes are offered in 40 categories including art, craft, dance, yoga, general knowledge and logical reasoning.       

The classes are taught by mentors and professionals in the field, and attended by around 10,000 students. The firm also uses gamified features to keep kids engaged, said the company in a statement.      

The company claims to have grown 18 times over the last six months and plans to enter new categories like musical instruments and sports.      

“In the last 10 years, there has been an exponential rise in the time spent by children passively consuming online content—which is extremely harmful to their growth. Parents are actively looking for better, interactive alternatives that would be beneficial for their child’s cognitive growth,” Gupta and Mittal said in a joint statement.