Social gaming platform WinZO has partnered with Voodoo to launch two new titles, Crowd City and Dune.
Both the games have collectively been downloaded 300 million times across the globe.
As part of the deal, WinZo will assist Voodoo with its distribution and lend its expertise to the vernacular Indian market.
The partnership will also see Voodoo get access to WinZo’S 65 million users.
WinZo said that about 55% of its users prefer pay-to-play formats and spend more than 60 minutes on the platform on a daily basis.
In terms of vernacular content, WinZO hosts more than 80 games in over 12 languages and has close to 80% users consuming the app in vernacular languages.
WinZO plans to turn Voodoo titles into vernacular content thereby garnering deeper penetration and a wider user base in the country.
“We are confident that this collaboration with Voodoo will bring multiple titles for our users together and prove to be mutually beneficial. We, at WinZO are committed to ensuring the success of all developer partners.” Said Saumya Singh Rathore, co-founder of WinZO.
The collaboration will also focus on upgrading games for optimal performance with low end smartphones and areas with bad internet connectivity.
The partnership will aim to better the gaming experience in tier II-V cities where internet challenges are predominant.
WinZo markets its content through 50,000 vernacular micro influencers who help create localised social media content to enable over 1 billion impressions.
The company has also onboarded more than 300 game developers onto WinZo, with the platform promising a 100x revenue growth as compared to in-app purchases and advertisements.
The developers will also get access to analytics for better transparency into their game’s performance.