Google launches plug and play conversational AI tool bot-in-a-box for enterprises

Google has launched bot-in-a-box, and as the name suggests, it will help enterprises begin their journey with AI chatbots without needing developers or coding. 

The new feature will be a conversational messaging service as part of Google’s Business Messages wing, which allows companies to connect with people through Google Search, Google Maps and other applications. 

In order to help enterprises deploy the tool, Google will use its AI tools such as Dialogflow and natural language understanding to comprehend and analyse voice. Dialogflow is a natural language processing platform from Google that can design and integrate an AI based conversational interface into web applications, devices and interactive voice response systems.   

Dialogflow will help translate end-user inputs into structured data that applications and services can understand. A Dialogflow agent can be trained to handle expected conversational scenarios, with training not necessarily needing to be overly explicit, Google said. 

The bot-in-a-box tool will help chatbots to understand and respond to customer’s questions without needing to write code, making it a no-code tool. Google also said that the algorithms and ‘intents’ of the bot can be tweaked so that the tool can understand different ways in which a similar question can be posed and interpret the same accurately. 

The intents can be tweaked through Google’s Custom Intents tool, which helps to allow marketers to target people who are currently researching on any given topic, or are looking for specific products and solutions while browsing. The intent allows the company to display the most accurate ad. 

The beta phase of the solution has been tested with companies such as Walmart and Levi’s, who have utilised the broader Business Messages portfolio and claimed that their employees have realised better efficiencies since its deployment earlier this year.