Meta (formerly Facebook) has introduced the ‘Gaming Community Challenge’ in India, which will provide gamers an opportunity to connect with like-minded people and build their communities on Facebook. Called the ‘Game of Tribes’, the challenge will enable gaming enthusiasts, developers, publishers and creators to build an active and engaged community on Facebook with rewards for community admins on reaching different milestones.
Commenting on the initiative, Manish Chopra, Director and Head of Partnerships India at Meta, noted, “In India, more than 20 million people were active members in Facebook gaming groups, between July and August this year and this is a unique opportunity for gaming enthusiasts to interact and learn from thousands of elite gaming groups, creators, community builders and build engaged gaming communities on Facebook.”
The announcement comes close on the heels of Microsoft India partnering with WhiteHat Jr to offer students and teachers access to learning experiences with gaming platform Minecraft. As part of the alliance, Microsoft will also help upskill WhiteHat Jr educators through special workshops delivered by the Minecraft Education Edition Teacher Academy.
Meanwhile, all gaming groups on Facebook are eligible to register for the ‘The Game of Tribes’ challenge and will be categorised under ‘Lit’ for groups which are less than a year old and ‘Legends’ for groups older than a year. The challenge is spread across six months and groups will be judged on the impact and engagement of their gaming community, with shortlisted community admins having the opportunity to be mentored by industry experts, attend masterclasses and understand monetisation strategies, as revealed by Meta in a statement.
Recently, a report by Boston Consulting Group (BCG) and Sequoia revealed that gaming generated $1.8 billion in 2020 at a compound annual growth rate (CAGR) of 38% making India a faster-growing economy than the US and China in the gaming space.
Interestingly, Gaming startups in India have attracted deals worth $1.6 billion in the first nine months of 2021, exceeding the total value of investments in the sector in the last five years, according to a new report by investment banking platform Maple Capital Advisors.