Samsung reorganizes India leadership, adds three new teams

Samsung reorganizes India leadership, adds three new teams
Photo Credit: Reuters
29 Dec, 2021

Samsung India has overhauled its leadership team and added three new teams in a fresh bid to improve organisational efficiency, customer experience, and to expand its footprint in the country, the company said in a statement today.

The Consumer Electronics business in India will now be headed by CH Choi, while the Network Business will be led by Jinsock Lee. In the meanwhile, Jongbum Park will continue as the division leader for the Mobile Division.

Earlier this month, Samsung had restructured its global business and merged mobile and consumer electronics units into a single division, headed by Jong-Hee Han, who was promoted to the position of chief executive officer (CEO) and Vice-Chairman. 

The company also added three new teams to its India business. These include the India Customer Experience (ICX) and Business Strategy Team, Enterprise Business Team, and Direct-To-Customer Team.

The India Customer Experience  (ICX) and Business Strategy Team will focus on creating multiple device experiences for consumers in India and will be headed by Dipesh Shah, who will also continue in his role as managing director of Samsung R&D Institute Bengaluru. The Enterprise Division, on the other hand, will be headed by Akash Saxenaa.

The Direct-To-Customer team will be headed by Sumit Walia, who will also lead the corporate marketing team. Asim Warsi will be stepping down from his role as the current chief marketing officer, and will take up a different professional path, the company said. However, he will continue in an advisory role with Samsung India.

The other key appointment in the consumer electronics business is of Mohandeep Singh, who will take up charge as the new head, sales, marketing & operations. He was the Senior Vice President, Sales and Retail Marketing at Samsung so far and has also served in senior roles at Philips and Asian Paints Limited.


In the mobile division, Raju Pullan will take up charge as the new head, sales & retail, while Aditya Babbar will lead product marketing. Babbar served as the senior director and head of marketing for the mobiles business so far, while was a VP.

According to business intelligence platform Tofler, Samsung India’s revenue from operations grew by 0.5% in FY21 to reach Rs 75,886 crore as per the filing made to the Registrar of Companies. The mobile business grew by 6% year-on-year in FY21 to reach Rs 55,397 crore. The global restructuring announced this year was the first change in Samsung's leadership structure following global vice chairman Jay Y. Lee's sentencing and subsequent parole to 2.5 years in prison for charges of bribery.