Digital wealth management service provider Scripbox has appointed Krithika Muthukrishnan as the Chief Data Science Officer.
With an experience of over two decades, Muthukrishnan will focus on enhancing Scripbox’s data-driven capabilities.
In her new role, Muthukrishnan will primarily be responsible to design customer journeys and experiences.
Her extensive expertise in data will enable the firm to create sharper, insight-based wealth management solutions for customers, the company said in a statement.
Prior to joining Scripbox, Muthukrishnan has served at Infosys and Fidelity Business Services across the US, Europe and Asia markets in improving and evolving their research and program management solutions.
“Krithika (Muthukrishnan) is a great addition to the Scripbox leadership team and her appointment is part of our continued investment in innovation, data and technology,’ said Sanjiv Singhal, Founder & CPO.
Singhal further said that Muthukrishnan’s diverse experience will not only help shape Scripbox’s offering, but also lead the way for more active representation of women as technology leaders in our industry.
As part of Muthukrishnan’s entrepreneurial journey, she has developed an artificial intelligence (AI)-led educational product that captured student performance and provided individualised feedback, the statement informed.
Muthukrishnan holds a management degree from the Indian Institute of Management, Calcutta.
“At Scripbox, we are building a world-class AI team and technology to deliver on our bold ambition of being India’s most trusted wealth manager. Helping customers reach financial freedom at each stage of their life requires a deep understanding of their individual needs,” said Muthukrishnan.
“With my expertise in business strategy, data science and machine learning, I am looking forward to building a highly personalized and cutting edge experience for each Scripbox user,” Muthukrishnan emphasised.
Earlier in January, Scripbox had raised $21 million (Rs 156.5 crore) as part of its Series D funding round in a mix of equity and debt. The funding round was led by investor Accel partners.