SpiceJet partners with CleverTap to enhance customer engagement on web, mobile channels

Indian airline company SpiceJet has partnered with customer engagement platform CleverTap to deliver personalised and contextual communication across its web and mobile channels.

SpiceJet will leverage CleverTap’s capabilities to analyse customer data, create comprehensive user profiles, and maximise the lifetime value of customers by delivering an engaging experience.

“At SpiceJet, our foremost commitment is to provide our customers with the finest personalised experience,” said Debojo Maharshi, chief business officer at SpiceJet. “Our collaboration with CleverTap will further enhance this objective. By joining forces, we take a remarkable stride forward in enhancing customer engagement and retention. With CleverTap’s assistance, we can now deliver timely and precisely targeted communication to our passengers, ensuring that their journey with us remains seamless and unforgettable.”

CleverTap’s advanced capabilities will help SpiceJet in sending personalised notifications, updates, and offers to passengers.

“Our platform will help SpiceJet deliver personalised and contextual communication, ultimately maximising the brand’s customer lifetime value. Our AI-driven hyper-personalised insights will help SpiceJet gain a deeper understanding of their user base, further solidifying their brand-to-customer relationship,” said Sidharth Malik, chief executive officer at CleverTap. 

Last month, CleverTap launched Retention Accelerator program to help digital-native startups to improve user engagement and conversion rates on their platform. Under this program, CleverTap is offering expert guidance and networking opportunities to 10 chosen startups every year.

The company spokesperson said that CleverTap recognises the importance of robust customer engagement and retention roadmap for any startup’s sustainable business growth, and that the accelerator program is a step towards that goal.