The way forward is to make technology 'human-like': Report

As the world undergoes a massive technological transformation, artificial intelligence (AI) and other disruptive technologies will increasingly adopt a more human-like or "Human by Design" approach, according to a new study published on Wednesday. 

These technologies becoming more human-like and intuitive for people to use, will increasingly lead to a new era of unprecedented productivity and creativity, said the report, titled 'Accenture Technology Vision 2024: Human by design, how AI unleashes the next level of human potential,' which also emphasizes that enterprises that prepare for this shift now will be the winners in the future. 

The research further highlights that as human-centric technologies continue to advance, they are becoming easier to interact with and more seamlessly integrated into every aspect of our lives. This trend is leading us towards a world where technology is omnipresent yet invisible. As AI, spatial computing, and body-sensing technologies evolve to imitate human capabilities and become less noticeable, the true focus will be on the people who are empowered with new capabilities to achieve what was once considered impossible. 

The study reveals that approximately 95% industry leaders worldwide believe that making technology more "human" will result in expanded opportunities across various sectors. Furthermore, around 96% of executives emphasize the importance of leveraging AI agent ecosystems to create significant opportunities for their organisations in the next three years. AI Agents are automated bots that use data and analysis to provide artificial responses to queries. 

The research also indicates that 94% of executives globally are betting on the use of innovative, embedded technologies such as AI-powered wearables, brain-sensing neurotech, and eye and movement tracking. These technologies aim to unlock a better understanding of human behavior in the future. 

However, it is crucial to note that 93% of executives concur that in the face of rapid technological advancements, innovation must be purposeful. Daugherty further emphasized the significance of adopting a balanced and 'human by design' approach to leverage human-centred technologies like generative AI. These technologies have the potential to unlock human potential and bring about a wide range of benefits for both businesses and society. It is imperative to ensure that these technologies are used fairly and responsibly. 

According to the report, approximately 95% of leaders believe that AI is transforming the way we interact with data. This transformation is evident in the shift from seeking information through traditional means to receiving direct advice. Additionally, nine out of 10 executives anticipate that generative AI will drive their organisations to modernise their technology architecture. 

Daugherty explained that this seismic shift in the way people work, live, and learn will accelerate unprecedented change across various industries, including retail, entertainment, medicine, and manufacturing. Organisations that proactively reinvent their business models and embrace 'human by design' technologies will redefine what it means to be an industry leader. It is crucial for organisations to act now and adapt to this wave of change. 

Past studies have also highlighted that technology is only as powerful as the people who build, use, and improve it. “In our fascination with technology, sometimes we neglect to recognise that the true potential of technology isn’t realised unless you have the human touch. Machines take on routine operations, but we have to infuse human creativity, ethics, and strategic judgment,” Ashley Grice, CEO of global creative consultancy BCG BrightHouse. 

Unsurprisingly, more than two-thirds of companies fail at digital transformation, partly because they don’t understand how important a role people play. In fact, the lion’s share of investments in technology should go toward people, not machines, he said.