Salesforce, Jaquar Group sign digital transformation deal

Software-as-a-Service (SaaS) firm Salesforce has announced a partnership with sanitaryware provider Jaquar Group to accelerate the latter’s digital transformation journey. Under this partnership, Salesforce will help the Manesar-headquartered company to unify customer engagement across business units, drive revenue growth, boost productivity, and drive operational efficiency through a mobile-first platform powered by Artificial Intelligence (AI).

Jaquar is adopting Salesforce as its end-to-end customer-facing solution across key divisions, including Bath and Light. It will be implementing a suite of Salesforce solutions such as Consumer Goods Cloud for sales efficiency; CPQ and Partner Community Cloud for pricing and collaboration; Field Service for on-ground service delivery, and more. Additionally, Tableau will also be used to drive enterprise-wide analytics, enabling data-led decisions across Jaquar Group’s sales and service operations.

“As markets become more dynamic and digitally driven, staying ahead requires adaptive systems, intuitive platforms, and proactive insights. This partnership represents a transformational shift — moving beyond conventional upgrades to reimagining how we operate and engage. By integrating smart capabilities across our ecosystem, we are laying the foundation for a connected, intelligent enterprise built to thrive in the next era of commerce,” said Ninad Raje, CIO, Jaquar Group.

In April, Salesforce announced that as part of the expansion of its collaboration, Air India has adopted Salesforce Agentforce. The airline company will be among the first ones to go live with Salesforce’s Agentic AI platform.

Air India will leverage Agentforce to automate key customer service processes. The first rollout of Agentforce in customer service will help drive faster resolution of a class of refund issues, and elevate its customer experience at scale, the company said in a statement. Air India has been a long-standing Salesforce customer, using Service Cloud, Sales Cloud, Data Cloud, and Einstein AI to power its customer engagement and business operations.