LTIMindtree, Adobe launch BlueVerse CraftStudio for AI-powered marketing solutions

LTIMindtree has partnered with Adobe to launch BlueVerse CraftStudio, a new agency aimed at helping businesses adopt Artificial Intelligence (AI) in their marketing operations. The agency combines LTIMindtree’s consulting services with Adobe’s AI-powered tools to support companies in improving marketing efficiency and return on investment.

CraftStudio builds on LTIMindtree’s existing marketing services by providing a dedicated team of professionals who use Adobe solutions such as Creative Cloud, Firefly Services, Frame.io, Substance 3D, GenStudio, and Workfront. These tools are intended to support content creation, performance marketing, and project management.

The agency is designed to help companies increase revenue by using AI for better segmentation, targeting, and customer engagement. It also focuses on shortening the time it takes to bring marketing campaigns to market by automating and optimizing key processes. LTIMindtree claims CraftStudio can cut time-to-market by more than half.

Another goal of the agency is to lower the barriers to AI adoption for marketing teams. Rather than requiring businesses to build their own AI infrastructure, CraftStudio provides immediate access to trained professionals familiar with Adobe’s technologies. This setup aims to help businesses quickly see results from AI without investing in internal development.

“Our partnership with Adobe reflects LTIMindtree’s vision to lead the CMO agenda in a world where human creativity and AI converge,” said Venu Lambu, CEO & Managing Director, LTIMindtree. 

“Adobe's combination of marketing, creativity, and AI technology is empowering brands to deliver intelligent, scalable, and connected customer experiences,” said Stephen Frieder, Chief Revenue Officer, Adobe.