Salesforce, Jeena Seekho Lifecare join forces for cloud transformation

U.S.-based customer relationship management (CRM) solutions company Salesforce, on Thursday, partnered with Jeena Sikho Lifecare, an Ayurvedic healthcare and wellness provider, to accelerate its digital transformation and enhance patient care.

The collaboration integrates Salesforce’s Service Cloud and Marketing Cloud with Jeena Sikho’s operations to streamline patient engagement, improve healthcare delivery, and expand access to holistic treatments through digital platforms. Key functions such as Virtual Outpatient Department (VOPD), call centre operations, medicine order management, and patient follow-ups are being unified on Salesforce’s AI-enabled platform.

The partnership, implemented with support from Salesforce Consulting Partner Quadrafort Technologies, has already delivered measurable results. Call centre response times have improved by 50%, the VOPD platform now hosts over 1,000 monthly sessions, and patient engagement across service lines has increased significantly. AI-powered health campaigns are reaching millions of users, helping scale outreach and improve treatment adherence.

“By joining hands with Salesforce, we’ve built a digital framework that not only enhances patient experience but also supports our broader goal of expanding Ayurvedic healthcare across India,” said Acharya Manish, Managing Director, Jeena Sikho Lifecare. “This partnership enables us to deliver more accessible, efficient, and personalised treatments.”

Akshay Murthy, Regional Vice President – Sales, Salesforce India, added, “Healthcare is embracing AI-driven transformation, and India’s unique blend of traditional medicine and modern technology presents a significant opportunity. We are proud to work with Jeena Sikho to amplify Ayurveda’s reach and relevance.”

Vaibhav Verma, COO at Quadrafort Technologies, noted, “With deep industry expertise, we have helped Jeena Sikho leverage Salesforce’s capabilities to deliver a strategic and scalable transformation, aligning technology with long-term healthcare objectives.”

Looking ahead, Jeena Sikho plans to scale its HIIMS clinics and daycare facilities, enhance service request management through Salesforce’s Agentforce, and integrate advanced AI and predictive analytics to fine-tune treatment plans. The company is also exploring expansion in Ayurvedic education and practitioner training to create a network of self-reliant healthcare providers.