Netcore Cloud ropes in Vassil Mladjov to lead global Agentic AI strategy

Mumbai-headquartered SaaS company, Netcore Cloud has appointed Vassil Mladjov as Senior Vice President, Agentic AI and Strategy, to drive its AI-driven personalisation and customer experience (CX) strategy.

In his new role, Mladjov will lead Netcore’s global Agentic AI roadmap, shaping how the company embeds autonomous, intelligent agents across its marketing suite to enable one-to-one personalisation at scale. His mandate includes advancing the company’s AI vision, driving strategic innovation, and strengthening its competitive position in the rapidly expanding martech ecosystem.

“Netcore isn’t just participating in the Agentic AI revolution — it’s poised to lead it,” said Mladjov. “We’re building an agentic marketing platform that integrates intelligent agents into every part of marketing execution, helping marketers not just use AI, but grow with it.”

A strategist and entrepreneur, Mladjov brings over two decades of experience in scaling global SaaS and AI-led companies. He has previously advised several Silicon Valley startups on product innovation, go-to-market strategy, and AI integration, focusing on how agent-based systems can automate complex decision-making in marketing and commerce.

His appointment reflects Netcore’s deepening commitment to Agentic AI, an emerging approach where autonomous AI agents collaborate to optimise user engagement, campaign performance, and customer journeys in real time — beyond traditional automation or predictive analytics.

“Vassil’s expertise in AI strategy and product innovation comes at a time when the marketing ecosystem is rapidly shifting from rule-based automation to truly intelligent, agentic systems,” said Kalpit Jain, Group CEO, Netcore Cloud. “His leadership will help us shape that future globally.”

Alongside Mladjov’s appointment, Netcore also announced two other senior hires - Deepthi Nagarajan, former marketing leader at Freshworks and IBM, joins as VP, Marketing, while Sourabh Mahajan, a MarTech veteran from MoEngage and InMobi, joins as SVP, Sales. The new leadership lineup is expected to accelerate Netcore’s international expansion and bolster its innovation engine.

Founded in 1997, Netcore Cloud serves over 6,500 brands across e-commerce, retail, BFSI, media, and travel, including marquee names such as Walmart, Unilever, Tommy Hilfiger, Domino’s, McDonald’s, and Pizza Hut.

With Mladjov steering its Agentic AI strategy, the company aims to position itself at the forefront of the global martech industry’s shift toward autonomous, AI-native marketing platforms that deliver adaptive, context-aware customer experiences.