Redington pivots to cloud, AI to drive next phase of growth: CEO

As India’s technology landscape shifts from product-led buying to outcome-driven consumption, distributors are being forced to reinvent themselves. Redington Limited (formerly Redington India Ltd), a Chennai-headquartered Fortune India 500 company founded in 1993, is among those leading this transition. A key supply chain partner to over 450 global brands, including Apple Inc., the company is now repositioning itself as a technology “orchestrator” spanning cloud, AI, SaaS, and cybersecurity.
In an interaction with TechCircle, Rajat Vohra, CEO, Redington Limited, outlines how the company is repositioning itself as a “technology orchestrator,” scaling digital adoption across Tier-2/3 markets, and tapping into the next wave of growth driven by AI, cloud, and India’s vast SMB base. Edited excerpts.

What are the biggest shifts in Redington’s brand strategy as you evolve from an Itech distributor to ecosystem enabler?

Redington’s brand evolution reflects a clear shift—from scale-driven distribution to outcome-led ecosystem enablement. While distribution remains our foundation, the focus today is on orchestrating ecosystems that connect technology, partners, and market demand to deliver measurable business impact.
We are positioning ourselves as a technology orchestrator in a rapidly evolving landscape. This is already visible in our performance—Q3 FY26 consolidated revenue of ₹30,959 crore, up 16% year-on-year, with net profit at ₹436 crore, driven by strong momentum in cloud, software, and solution-led offerings.
At the same time, we are closely tracking geopolitical and macroeconomic trends, building resilience into our supply chain to ensure continuity and partner confidence.
We are strengthening our distribution core by integrating vendors, partners, technologies, and customers through scalable, data-driven platforms such as Redington Online and CloudQuarks. With a people-first approach, we are moving beyond transactions to build deeper, trust-led relationships across the ecosystem.

As India CEO, what’s your top digital transformation priority for the next 12–18 months?

Our top priority is accelerating the adoption of cloud-based and AI-powered solutions across partner ecosystems, especially among SMBs and MSMEs in Tier-2, Tier-3, and emerging markets.
Through subscription-led models and everything-as-a-service frameworks, we are enabling partners to deliver seamless digital experiences, improve operational efficiency, and offer hyper-personalised solutions.
We are also strengthening regional ecosystems by equipping partners with platforms that simplify procurement, renewals, and cloud management, alongside investments in upskilling and local capability building.
Importantly, we are leveraging tailwinds such as the memory upcycle, rising data centre investments, the expansion of Global Capability Centres (GCCs), and India’s growing startup ecosystem. These are driving demand for digital infrastructure, cloud, and AI solutions.
This strategy is already yielding results, with our India business growing ~25% year-on-year in Q3 FY26, led by adoption beyond metro markets. Sustainability remains integral, with initiatives around e-waste management and responsible growth.

Where do you see the fastest-growing opportunities across cloud, SaaS, AI and cybersecurity?

The strongest opportunities lie at the convergence of cloud, SaaS, and AI. Businesses are modernising their technology foundations to drive agility and resilience, which is accelerating our transition to a solutions-led, platform-driven model.
We are seeing strong growth—around 40% year-on-year—in our global solutions and services group, driven by cloud adoption, software subscriptions, and cybersecurity engagement.
Enterprises are increasingly adopting hybrid and multi-cloud environments to support data modernisation and AI workloads. SaaS adoption continues to rise due to its flexibility and faster time-to-value, while AI is becoming embedded across applications for automation and smarter decision-making.
Cybersecurity, meanwhile, remains foundational—ensuring secure cloud adoption and protecting data in an increasingly digital enterprise environment.
India’s SMB market is a massive opportunity. With ~75 million SMBs expected to grow to 95 million in the coming years—and only about 30% currently digitalised—we see significant headroom to drive adoption across cloud, digital accounting, infrastructure modernisation, and data security.

How is Redington strengthening its partner ecosystem, especially in Tier-2/3 markets, to accelerate digital adoption?

We are driving digital transformation in Tier-2 and Tier-3 markets through targeted, locally relevant initiatives in collaboration with leading technology partners.
Through structured campaigns, on-ground engagements, and data-driven insights, we help partners navigate digital adoption challenges. One example is our ‘Digitalizing India – Lead with Cloud’ initiative in partnership with AWS—a nationwide bus yatra that brings cloud and AI use cases directly to startups, SMBs, and MSMEs across regional markets.
We are also building AI-led ecosystems through initiatives like RedAI and partner academies, enabling partners to drive hyper-local transformation.
Additionally, bundled, one-stop solution offerings are helping SMBs kickstart their digital journeys. With more enterprises moving to Tier-2/3 cities—driven by cost advantages, remote work, and access to talent—we are leveraging our partner network to deliver value-added services such as cloud migration, cybersecurity, and lifecycle management.

What value does ‘Unlock Next’ aim to deliver for OEMs and partners from a digital transformation standpoint?

‘Unlock Next’ is designed to accelerate digital transformation for OEMs and partners by providing seamless access to cloud, AI, SaaS, and cybersecurity solutions within a secure and scalable ecosystem.
It reflects our evolution into a technology ecosystem enabler. Platforms like Redington Online, CloudQuarks, and RedAI allow partners to operate 24/7, automate workflows, and enhance revenue streams through data-driven insights.
The framework is focused on removing geographic, financial, and skill barriers—expanding market reach while fostering innovation and trust.
By embedding AI, automation, and ESG principles into operations, Unlock Next enables partners to move faster, operate smarter, and compete more effectively in an increasingly complex digital economy.

What does the long-term roadmap look like for scaling Redington’s digital transformation capabilities?

Our roadmap is centred on sustained investments in cloud modernisation, software solutions, cybersecurity, and AI-led capabilities—while ensuring resilience and continuity across markets.
We are building scalable, platform-led, outcome-driven solutions that help partners modernise infrastructure, secure digital ecosystems, and prepare for an AI-first future.
This is supported by focused capabilities across cloud, software, cybersecurity, AI, mobility, and managed services—enabling deeper collaboration, faster innovation cycles, and consistent best practices across regions.
As we expand, our focus will remain on accelerating subscription-led models, embedding AI-driven automation across operations, and building high-value, repeatable solution frameworks that deliver long-term growth for our partners and the broader ecosystem.