Supam Maheshwari

Exclusive: Baby products e-tailer FirstCry raises $150 mn from SoftBank

Vijayakumar Pitchiah

Pune-based Brainbees Solutions Pvt. Ltd, which operates online-first baby products retailer FirstCry, has raised $149.36 million ....

22 January, 2019

Omnichannel will dominate retail in a decade: VCCircle Consumer Summit

Priya Prasad

Adopting a mix of an offline and online strategy is necessary to succeed in retail as a standalone approach will never work, said ....

27 February, 2018

Exclusive: FirstCry in talks with parenting platform mycity4kids for buyout

Dearton Thomas Hector & Manu P Toms

Online baby care retailer FirstCry is in talks with parenting platform mycity4kids for an acquisition, a person close to the development ....

13 January, 2017

Flipkart to launch offline stores to reach out to users in smaller cities

Binu Paul

India's largest e-commerce venture Flipkart is mulling over launching physical stores in smaller cities to attract more customers. Under ....

21 October, 2016

Pure-play ecommerce model is not sustainable, says FirstCry's Supam Maheshwari

Dearton Thomas Hector

  FirstCry founder Supam Maheshwari is not resting on his laurels after creating the largest omni-channel baby care firm ....

18 October, 2016

FirstCry relaunching Goodlife as flash-sales site for baby products

Priyanka Sahay

Pune-based BrainBees Solution Pvt Ltd, which runs hybrid online-offline baby and kids retailer, is relaunching ....

9 February, 2015

We will have 100 offline stores in India by the end of this year: FirstCry CEO Supam Maheshwari

Sainul K is a leading hybrid online-offline baby & kids retailer in India. Run by Pune-based BrainBees Solutions Pvt ....

6 August, 2014

We want to replicate Quidsi's business model in India: Supam Maheshwari, founder & CEO of Firstcry

Vrishank Chandavarkar

Baby care products is one e-com category in India where the vertical players have managed to stand on their own and ....

9 April, 2013

Babycare is a starting point, we want to become a holistic family wellness shop: founder

Vrishank Chandavarkar

Supam Maheshwari co-founded with Amitava Saha (director) in late 2010. Maheshwari had quit his previous entrepreneurial ....

1 April, 2013

FirstCry eyes breakeven in a year; targets $250M in GMV by 2015

Anand Rai

Baby care is one of the vertical e-commerce segments which saw at least half a dozen players enter the business. But two years ....

16 November, 2012