India's Internet Traffic In 2015 Will Be Equivalent To 3 Billion DVDs Per Year

In India, internet traffic will grow 9 times at a compound annual growth rate (CAGR) of 55 per cent between 2010 to 2015, according to CISCO, a networking and communications technology and services provider. Internet traffic will reach 1.1 exabytes per month in 2015, up from 121 petabytes per month in 2010, the company said in its Visual Networking Index: Forecast and Methodology whitepaper.

Average Traffic To Reach 3 Tbps

The point to note is that India's internet traffic in 2015 will be equal to 3 billion DVDs per year, 273 million DVDs per month, or 374,372 DVDs per hour, while the average internet traffic will reach 3 Tbps in 2015, which is equal to 27.7 lakh users streaming high definition video simultaneously.

In terms of the traffic generated In India, the average internet user will generate 7.7 gigabytes of internet traffic per month in 2015, an increase of a mind boggling 434 per cent from 1.4 gigabytes per month in 2010, at a CAGR of 40 per cent.

Rising broadband speeds will play a key role -  the average broadband speed will grow from 0.9 Mbps to 4 Mbps, a 4.1 times growth from 2010 to 2015.

Internet videos will be the most sought after -  internet video traffic will be 63 per cent of all consumer internet traffic in 2015, up from 20 per cent in 2010. Video content equivalent to 99 billion minutes (188,700 years) will cross the internet each month in 2015 up from 7 billion in 2010. This means that 37,740 minutes of video will be either streamed or downloaded every second. The internet-video-to-TV traffic will increase 85 times between 2010 and 2015.

Mobile Data To Grow 114x

The mobile data traffic will see the biggest growth of all; it will grow 114 times from 2010 to 2015, a CAGR of 158 per cent. It will grow 4 times faster than Indian fixed IP traffic from 2010 to 2015 and will reach 339 petabytes per month in 2015, up from 3 petabytes per month in 2010 and will constitute 28 per cent of the total IP traffic in 2015, up from 2.2 per cent of total IP traffic in 2010.

The average mobile connection speed will grow 56 times from 2010 to 2015 and will reach 1,037 kbps in 2015. On an average, a mobile connection will generate 353 megabytes of mobile data traffic per month in 2015, up from 7 megabytes in 2010, according to Cisco.