Sher Singh Ropes In Levi Strauss Merchandising Exec Shyam Sukhramani As CMO

2 May, 2012

Sher Singh, the private label online shop from the stable of Exclusively.in, has roped in Shyam Sukhramani as its chief merchandising and marketing officer.

Till recently, Sukhramani was with Levi Strauss & Co as director, merchandising global hub, based in the US. Earlier he served as director hub merchandising at Hong Kong and before that he was director marketing at Levi Strauss India.

With almost two decades of experience in the retail and fashion industry, Sukhramani has worked with Levi Strauss for over a decade. He is a graduate in chemical engineering from Bangalore University.

Sukhramani said, "Brand to consumer e-commerce is relatively nascent in India and a great starting place for Sher Singh. This will develop into a vibrant space in the near term and a great way to reach aspiring consumers with limited access to branded apparel."

Sunjay Guleria, CEO and co-founder, Sher Singh, "As we focus our complete attention on building the world's first great global Indian lifestyle brand, we continue to strengthen our leadership team to ensure we have the right foundation as we grow internationally. We believe Sukhramani's in-depth retail knowledge in the marketing and branded merchandising domain will enable him to have a significant impact on the success of the Sher Singh brand."

Earlier in an interview with Techcircle.in, Guleria said, "Sher Singh contributes about 50 per cent of the total business earned by Exclusively.in and Sher Singh. By end of this year, the site may actually churn out 80-90 per cent of our revenues."