Mystery shopping startup RedQuanta secures seed funding from India Quotient, Blume & others

14 Aug, 2012

Mumbai-based mystery shopping startup RedQuanta, which operates online to initiate audits, has raised an undisclosed amount from India Quotient, Blume Ventures and a few angel investors, as reported by StartupCentral.

India Quotient is an early-stage fund, set up around two months ago by investors and tech entrepreneurs. Although the amount raised has not been disclosed, it is under $1 million, as stated by StartupCentral.

However, several attempts to contact RedQuanta's founder and CEO Pankaj Guglani over the phone did not elicit any response till the time of filing this article.


RedQuanta primarily conducts 'undercover' shopping audits by sending e-mail messages to registered users and inviting them to go shopping or dining to certain shops or restaurants, so that they can provide detailed feedback to RedQuanta. The aim is to get genuine feedback from anonymous users who avail various services.

"RedQuanta brings a fresh perspective to the age-old way of conducting mystery shopping audits. Our unique and result-oriented approach has won us not just clients, but advocates who truly see us as partners helping them continuously improve their business processes," the company portal states.

The mystery shopping site, as it calls itself, was founded by Pankaj Guglani in 2010. Prior to setting up RedQuanta, he was working with Zapak Digital Entertainment as the business head.


According to the media report published, another Indian player, Delhi-based Wemark Marketing, is also in this space and claims to have 128 clients, compared to RedQuanta's 50.

Watch this space for more details on RedQuanta and its operations.

(Edited by Sanghamitra Mandal)