Excl: Citrus names former First Data chief Amrish Rau as its MD

29 Sep, 2014

Mumbai-based Citrus Payment Solutions Pvt Ltd  has appointed Amrish Rau, former Asia CEO of payment solutions firm First Data Merchant Solutions as its managing director, a source privy to the development told Rau, who joined Citrus in July this year, is spearheading the company's international expansion.

We have contacted the company for more details, and will update the story as soon as we hear from them.

Earlier in an interaction with Techcircle, Citrus co-founder Satyen Kothari had told that the firm was planning to ride on the multi device e-commerce market boom and expand internationally with its SaaS offerings.

At First Data, Rau worked for almost a decade and quit the firm as its Asia CEO. Previously, he held various roles at NCR Corporation, Teradata and Seimens.

Citrus was set up in 2011 by Kothari and Jitendra Gupta. Kothari had earlier built companies in the areas of marketing automation, social e-commerce, and strategy/design consulting. He had also worked with Intuit, First Data, Cisco, AOL, Yahoo and Apple. His partner Gupta had worked at ICICI Bank in various roles prior to co-founding Citrus.

Currently, Citrus offers payment processing solutions that include net banking, cards, EMI, COD and rules engines), enterprise payment SaaS solutions (success rate optimisation, multi-platform payments, analytics) and consumer payment services (online/mobile e-wallet and P2P payments).

Additionally, it provides mobile e-commerce solutions. The company claims that it has more than 1,000 customers that include Indigo Airlines, Airtel, Sun Direct, Shine, Reliance Entertainment, Abhi Bus, Zivame, EasyCabs, Delhi Metro, Delhi Jal Board, DDA, and Healthkart.

Last December, the company secured an undisclosed amount in its Series B round of funding from econtext Asia and Beenos Asia, with participation from existing investor Sequoia Capital. Sequoia had earlier invested $2 million into the firm in March last year.