Brand SolutionsCIO Focus

Learn how Salesforce is leveraging emerging technologies to influence the future of customer experience

22 Jul, 2019

Salesforce is a cloud-based customer relationship management (CRM) platform for supercharging every part of a company that interacts with customers.

Watch Jaideep Mehta, CEO, Mosaic Digital in conversation with Dan Bognar, Executive Vice President Solutions Engineering, APAC & International, Salesforce; discussing how to balance the needs of both the customers and employees.

There has been a significant change in customer needs over the years and today the experience they have with the company is as important as the service/product they buy. As per State of Connected Customer 2018 report of Salesforce, 84% of customers would want to be treated like a person, not a number, this in turn is very important to winning their business.

 Find out:

  • How customers’ expectations of companies are changing
  • Which emerging technologies are influencing the future of customer experience  
  • Why customer trust is increasingly important, and how companies can foster it

Brand Solutions is a marketing initiative for sponsored posts. No TechCircle journalist was involved in the creation of this content.