Salesforce is a cloud-based customer relationship management (CRM) platform for supercharging every part of a company that interacts with customers.
Watch Jaideep Mehta, CEO, Mosaic Digital in conversation with Dan Bognar, Executive Vice President Solutions Engineering, APAC & International, Salesforce; discussing how to balance the needs of both the customers and employees.
There has been a significant change in customer needs over the years and today the experience they have with the company is as important as the service/product they buy. As per State of Connected Customer 2018 report of Salesforce, 84% of customers would want to be treated like a person, not a number, this in turn is very important to winning their business.
- How customers’ expectations of companies are changing
- Which emerging technologies are influencing the future of customer experience
- Why customer trust is increasingly important, and how companies can foster it