Cognizant buys Lev Digital in third Salesforce partner acquisition in 2020

Cognizant buys Lev Digital in third Salesforce partner acquisition in 2020
Photo Credit: Reuters
24 Mar, 2020

Cognizant has entered into an agreement to acquire Lev Digital, an Indianapolis-based Salesforce platinum consultant for an undisclosed amount.

This is the third Salesforce platinum partner that the Teaneck, New Jersey headquartered information technology services company has snapped up in less than two months. 

Cognizant will use Lev to further expand its Salesforce muscle and expects to close the transaction in the first quarter of 2020, said a statement.

In early February, the company acquired Code Zero Consulting, a provider of consulting and implementation services for cloud-based CPQ (configure-price-quote) and billing solutions.

On the same day, it entered into an agreement to acquire the French operations of EI-Technologies, a Paris-based, privately-held digital technology consulting firm from France. 

The terms of both acquisitions were undisclosed. 

EI-Technologies’ EI-Institut is among the largest Salesforce authorized training delivery partner centres in Europe.

 For a detailed overview of the acquistions by Cognizant in 2018 and 2019, read more here.

Lev, the latest acquisition, provides solutions to businesses to modernize their marketing campaigns using Salesforce Marketing Cloud in order to collect data and get actionable insights.

“Lev is Cognizant’s third cloud-related acquisition announced in 2020.  It will expand Cognizant’s consulting capabilities to help marketers implement Marketing Cloud, personalize customer connections and, in turn, generate better leads,” said Greg Hyttenrauch, president, digital systems and technology at Cognizant.

Hyttenrauch also said that in these uncertain times Cognizant was looking to invest in capabilities to help clients become digital and data-enabled.

Lev works in the area of custom cloud solutions and equips marketers to use automation and data to personalize experiences. The company deals with strategic consulting, architecture design, technical optimization and application integration services. Its clients span the verticals of healthcare, life sciences, entertainment financial services and other industries.