Deloitte buys Spatial Access to augment advertising, marketing advisory solutions

Deloitte buys Spatial Access to augment advertising, marketing advisory solutions
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19 Aug, 2020

Accounting firm Deloitte has acquired Mumbai based marketing analytics solutions firm Spatial Access to help its clients re-strategise their marketing and advertising plans amid changing sentiments brought on by the Covid-19 pandemic.

Financial details of the deal were not disclosed.

The acquisition, a statement said, will not only help the London based multinational company augment its advertising and marketing advisory solutions, but will also bring together the sector expertise of Spatial with the technology skills of Deloitte.

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Spatial Access was founded in 2003 by Meenakshi Menon, who also set up maternal education network WayBeyond Media in November 2015.

Menon has worked at multiple marketing agencies -- she was the director of Lintas India, managing director of Zee TV, and the CEO and regional director of Carat India and Carat APAC.   

“The need to scale up the impact of marketing through the technology and analytics skills of Deloitte is poised to provide a more holistic, effective and efficient solution suite on a larger platform to our stakeholders,” Menon said.

The Spatial Access buy would also help advertisers in India have a one-stop access to the wider global network of solutions that Deloitte offers, mainly better return on investment, strategic insights, and data and technology-led decision making, the statement said.

The joint proposition will also enable brand marketers to gain deeper insights on consumers and advertising avenues, which would help position marketing spends as a strategic business investment, the statement added.

“Our endeavor is to help brands address their business challenges by introducing value added, and differentiated tech-enabled solutions across the A&M value chain,” Chandrashekar Mantha, partner, media and entertainment industry lead and risk advisory executive at Deloitte India, said.

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In the second week of August, Deloitte announced its intention to buy London’s largest SAP technology consultation partner Keytree, which has a significant presence in India.

In June, Deloitte said it would extend its partnership with the cloud computing unit of Google to India to help enterprises in the country modernise and accelerate cloud adoption.