Malaysian low cost airline AirAsia Bhd has fast-tracked its ambitious digital transformation exercise, initiated in late 2019, from 18 months to 8-9 months amidst the ongoing Covid-19 pandemic. While the pandemic has thrown most airlines across the world into disarray, the Kuala Lumpur headquartered airline remains focused on the need to continue to invest in technology initiatives for the future.
During the pandemic, the airline’s technology initiatives have largely concentrated on enabling contactless travel and building super apps to enhance customer experiences, AirAsia India CIO Sajid Sayed told TechCircle.
Watch the video for details on how the airline is leveraging technology to remain competitive in a vastly altered aviation market post the Covid-19 pandemic.
AirAsia India is a joint venture between AirAsia Bhd and Tata Sons. The latter owns a 51% stake in the joint venture. According to recent media reports, citing sources, Tata Sons is currently in talks to sell its stake in AirAsia India.
AirAsia Bhd reported losses of $238 million in the second quarter of the current financial year. The airline also reported an 82% drop in user charges with the introduction of contactless procedures and digital check-in, which resulted in lower ground handling costs.