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Former ZEE5, Disney execs launch AI-powered content creation platform

Former ZEE5, Disney execs launch AI-powered content creation platform
Photo Credit: 123RF.com
22 Jun, 2021

As media producers and marketers turn to artificial intelligence for the next big idea, Tarun Katial, former CEO of streaming platform ZEE5 and Keertan Adyanthaya, ex-head of content and communication for The Walt Disney Company (APAC) have come together to launch an AI powered content creation platform.

Serendipity Media Technology, in a statement, said it will provide writers with information and intelligence to help them create content that finds a right fit with the broadcasters or platforms, enable producers filter content as per the relevancy, and provide in depth understanding of audience psyche to the platforms.  

“We are delighted to announce the launch of our new venture. Our goal is to provide writers with tools that ease the burden of content creation through a structured approach and AI assistance,” Katial said.

Several AI-based content platforms have received venture capital backing in the past few months.

Myelin Foundry, a deep-tech platform focused on streamlining content creation, raised $1 million in its pre-Series A round of funding led by Japanese venture capital firm Beyond Next Ventures last month.

AI-driven content startup Instoried landed an undisclosed amount from Rockstud Capital in March. Venture capital firm SOSV had invested in the company in January.

Hyperlocal over-the-top (OTT) platform STAGE secured Rs 8.5 crore in a funding round led by startup incubator and accelerator Venture Catalysts in November.

WYN (What’s Your Narrative) Studio, a content startup focussed on video and audio concepts, bagged seed funding in a round led by the India Angel Fund.

Lightspeed –backed content marketplace Pepper Content recently launched an AI-enabled content generator, dubbed PepperType.ai. The tool assesses the information fed into the system and allow creators to generate well-curated content and ideas within 10 seconds, the company claimed. This includes blog ideas, social media captions, tweets, product descriptions, newsletter, podcast and marketing ideas.