Wipro-GE Healthcare has launched its B2B e-commerce platform GE Shop in India to enable purchase of medical equipment online.
The platform, which is already operational in the United States, will aim to address the lack of medical equipment in tier II and tier III markets in India.
Purchases of MedTech devices requires an in-depth understanding of the product and research into its functions.
GE Healthcare said that the e-commerce platform will solve basic issues pertaining to product research and availability faced by healthcare professionals in the country.
The service is seen as an extension of the GE Healthcare’s online enterprise service shop, which only used to provide for renewal of service contracts, and availability of parts and accessories.
“Our vision is to actively contribute to developing an effective omni-channel health ecosystem while continuing our commitment to support hospitals across the nation in ease of doing business,’’ said Shravan Subramanyam, Managing Director, Wipro-GE Healthcare.
The platform will offer pre-configured healthcare products and will allow sales representatives, healthcare professionals to customise products to suit their needs.
GE Healthcare plans to introduce virtual product demos to support decision making for different configurations in the future. The platform claimed that it has considerable traction in the US and Europe and wants to replicate its success in India as well.
GE Healthcare is the $18 billion healthcare business wing of General Electric. The company has about 47,000 employees globally.
In India, GE Healthcare fucntions in partnership with Wipro, which has a 49% in the company.