boAt to now sell its products in Nepal

Imagine Marketing, the company that manufactures boAt products, has joined hands with Nepal-based Teletalk to sell its products in the neighbouring country. Under the partnership, the company will launch some of its offerings in the True Wireless Stereo (TWS) and related segments in Nepal, it said in a statement. 

Vivek Gambhir, CEO, Imagine Marketing Limited, said, “It is an important step for us as we strive to put an Indian brand on the global map.” 

The company currently deals in products such as TWS earbuds, wireless headphones, gaming headphones, wired earphones, wireless speakers, and home audio systems. Along with these, smartwatches and mobile accessories are its primary products. The company emerged as the market leader in the domestic market by capturing nearly 40% of the shipments, which incidentally is higher than the combined share of the next seven manufacturers on the list.  

Imagine Marketing stated that it has made investments in developing its platforms, including investing in the areas of design, research and development of its products, and technology relationships through boAt Labs. Last month, it entered into a joint venture with Dixon Technologies Limited for manufacturing and developing Bluetooth enabled hearable products and other electronic products. 

Pratik Jalan, the Executive Director of TeleTalk said that with this partnership we aim to provide consumers in Nepal with the best quality product at an affordable price.”