Airtel announces long-term partnership with Google Cloud for cloud solutions

Telecom services provider Airtel has announced a long-term collaboration with Google Cloud to deliver cloud solutions to Indian businesses. Under this partnership, Airtel’s customers, which include more than 2,000 large enterprises and one million emerging businesses, will access a suite of cloud-managed services to accelerate cloud adoption and modernisation. 

The two companies will develop artificial intelligence solutions trained on Airtel’s data set. It will include geospatial analytics solutions with advanced location intelligence for trend-spotting, predictive capabilities, market assessment, site selection, risk management, and asset tracking; voice analytics solutions for superior conversational applications trained across languages; and marketing technology solutions to forecast consumer behaviour, perform tailored audience segmentations, and streamline content creation with contextual ads at reduced costs.

Airtel will also leverage Google Cloud’s generative AI capabilities for improving customer experiences and interactions across its offerings of mobile, broadband, and digital TV, and to streamline its internal processes and operations. Airtel will also extend these capabilities to its B2B customers in India and globally, the company said in a statement. Airtel has set-up a managed services centre in Pune with over 300 experts who are being trained on Google Cloud services and world-class tech solutions.

“As India accelerates its digital transformation, cutting-edge cloud and AI solutions will be at the heart and centre of this change. We are happy to partner with Google Cloud and jointly address this market opportunity with secure and scalable Cloud solutions for government, enterprises, and emerging businesses. Together, we will also accelerate the deployment of gen AI in the country and unlock its potential to solve problems,” said Gopal Vittal, MD & CEO, Bharti Airtel.

Additionally, Airtel has also developed an end-to-end IoT solution for the utility sector combining connectivity, Google Cloud services, and application software under one offering, enabling seamless, hassle-free, and faster deployment.