KR Group turns to AI-led video telematics to improve fleet safety

AI-powered fleet safety platform Netradyne announced the deployment of its AI-powered fleet safety technology by KR Group, a fleet operator, to build a culture of safer driving. The deployment spans India’s most demanding transport environments -  LPG fuel distribution, ammonia gas haulage, and intercity passenger transit.   KR Group's hazardous goods and passenger transport fleets has delivered significant improvements in driver safety metrics, highlighting the growing adoption of artificial intelligence and video telematics in India's commercial transportation sector.

The company said data collected over six months across KR Trans Fuels, KR Gases and KRT Carriers showed a 64% reduction in driver distraction events, a 65% decline in drowsiness alerts, a 100% speeding correction rate and over 90% reduction in mobile phone usage among drivers.

The deployment comes as fleet operators increasingly turn to AI-driven monitoring and coaching systems to improve road safety, reduce operational risks and comply with stricter safety requirements, particularly in sectors such as fuel and chemical transportation where accidents can have significant consequences.

KR Group operates fleets involved in LPG fuel distribution, ammonia gas haulage and intercity passenger transportation, making safety a critical operational priority. While the company had already implemented measures such as GPS tracking, no-phone policies and regulated rest schedules, it sought greater visibility into real-time driver behaviour and risk patterns.

The deployment is built on Netradyne's Driver•i platform, which uses onboard cameras, computer vision and artificial intelligence to monitor driving behaviour and provide real-time audio alerts for risks including speeding, distracted driving, unsafe following distance and drowsiness.

The platform also leverages Netradyne's GreenZone Score, a driver-performance framework that enables fleet operators to track, assess and incentivise safe driving behaviour.

"We have always prioritised safety, but we needed greater visibility at the driver level, where decisions are made in real time," said Suresh Kumar, Managing Director of KR Trans Fuels, KR Gases and KRT Carriers. "What Netradyne gave us was real-time visibility and the ability to act on it instantly, helping us build a more preventive approach to safety."

According to the company, KR Gases achieved a 100% speeding correction rate and addressed 96% of unsafe following-distance alerts. KR Trans Fuels reduced driver distraction incidents by 64% within three months while cutting mobile phone usage from 20-30 incidents per day to one or two. KRT Carriers recorded a 65% reduction in drowsiness alerts on passenger routes.

The deployment reflects a broader shift in the fleet management industry toward video telematics and AI-powered driver coaching systems that move beyond traditional GPS-based tracking.

Industry experts note that fleet operators are increasingly investing in technologies capable of analysing driver behaviour in real time and providing immediate corrective feedback, rather than relying solely on post-incident reviews and compliance reporting.

"What KR Group has achieved is a blueprint for India's fleet sector—deploy AI at the driver level, build recognition into the system, and safety becomes a competitive advantage rather than just a compliance requirement," said Durgadutt Nedungadi, Senior Vice President at Netradyne.

The company said driver performance scores are reviewed monthly and linked to recognition programmes and financial incentives, contributing to double-digit improvements in overall driving performance.

Netradyne expects adoption of AI-enabled video telematics platforms to accelerate across India and the wider Asia-Pacific region as logistics operators, hazardous goods transporters and passenger fleet companies seek to improve safety outcomes while reducing operational risks.