Watch: How AI helps ZestMoney predict customer behaviour

Over the four and half years, Naspers-backed ZestMoney has generated several artificial intelligence (AI) based insights on what helps lower non-performing asset (NPA) rates — be it identifying the right time in a month to recover a loan or sending customised messages to customers.

Currently, the startup runs an AI (artificial intelligence) driven EMI (equated monthly instalments) financing platform, in a marketplace model consisting of lenders and merchant partners such as MakeMyTrip and Flipkart.

ZestMoney, which claims six million registered customers in India and a net promoter score of over 75, can be used by consumers to pay for purchases of any amount up to $3,000 at over 3,000 merchants, many offering interest-free financing options with no hidden fees.

The Bengaluru-based startup also plans to enter the neo-banking platform products space soon, CTO Ashish Anantharaman told TechCircle in an interview. He did not specify a timeline for the same. 

In December, Camden Town Technologies, the parent operator of ZestMoney had raised $15 million in an extended series B round led by new investor Goldman Sachs.