Elda Health, Advantage Club, Sporjo, Wellcurve raise capital

Elda Health, Advantage Club, Sporjo, Wellcurve raise capital
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Women’s healthcare platform Elda Health has raised $1.5 million in a seed round of funding from Avaana Capital, Orios Ventures and the family office of Ananth Narayanan, the founder of Mensa Brands.

The company said that it will utilise the amount to scale up its operations and on-board health and wellness professions to expand its circle of expertise.

Founded by Swathi Kulkarni, Sindhuri Ananth and Shubham Sharma, the startup’s target audience are mid-life women who are provided with a dashboard with information such as progress on health goals, tracking health vitals and a reporting mechanism for any symptoms. 

The platform also provides personalised consultations and information on health topics.

Advantage Club

Gurugram-based HR technology startup Advantage Club has raised $1.7 million led by Y-combinator, Broom Ventures, Liquid.vc and the founder of Cred, Kunal Shah.  

The company provides employee engagement and financial wellness solutions and plans to use the funds to expand its international business.

Founded in 2016 by Sourabh Deorah and Smiti Bhatt Deorah, Advantage Club currently has operations in 60 countries.

“We are gearing to take our platform to an unexplored new customer base internationally, especially in SEA, MENA and North America markets,” Sourabh Deorah, CEO of Advantage Club, said.


Mumbai-based Sports education and training platform Sporjo has raised $2 million in a pre-Series A round of funding led by Punit Balan, the chairman of Punit Balan Group and Punit Balan Studios.

The company plans to use the funds to expand product offerings, improve product experience and scale the team.

Founded in May 2020 by G Srinivvasan, former head of marketing and strategy at Reliance Sports group, Sporjo provides an assessment tool that allows participants to decipher a sports roadmap based on their skill sets and personalities.

It also provides education and training modules.

“For a market estimated at Rs 100 billion, Sports India contributes 0.1 percent to the GDP as compared to the global average of 0.5%. This indicates tremendous potential for expansion,” G Srinivvasan said.


New Delhi-based online nutrition products platform Wellcurve has raised $600,000 in a seed round led by 9 Harvard alumnus as part of Harvard’s President Management programme.

The company, founded by Nikhil Mehra in 2020, said that it currently clocks over 9,000 orders every month with an average cost per order of Rs 900.

Wellcurve plans to scale up its customer base and expand its suite of offerings with the new infusion.

The company said that its revenues are currently at Rs 8 million a month, with an annual recurring revenue of Rs 8 crore.