Exclusive: Fashion portal Freecultr's co-founder Sandeep Singh joins craft beer maker


Sandeep Singh, co-founder of fashion e-commerce portal Freecultr, has quit the company to join craft beer maker B9 Beverages Pvt. Ltd, which sells the Bira91 brand, as marketing director.

"I will be taking care of marketing and alternate channel development at Bira," Singh told TechCircle.


Singh, who was also the CEO at Freecultr, is the third and last co-founder—and the second this year—to leave the startup. In June, co-founder Rajesh Narkar joined fashion e-tailer Myntra as vice president and brand director. The third co-founder, Sujal Shah, had quit in 2013.

Singh's exit comes amid reports that Arvind Internet, the online arm of textile maker Arvind Ltd, was in talks to acquire Freecultr.

Freecultr had reportedly shut down its website last month, though Singh was cited as saying in media reports that the site was "not operational due to technical errors."


Singh confirmed that the firm was in talks for a potential acquisition and said that its operations were on hold. He didn't give any details.

The portal was started by the trio in December 2011 with backing from Harish Bahl's Smile Group, which runs a slew of e-commerce sites.

Singh had taken over as the CEO after Shah quit. Shah floated fashion portal BandraRoad.com earlier this year.


Freecultr's chief technology officer, Gaurav Gupta, had also quit recently and joined BigFoot Retail Solutions Pvt. Ltd, the startup behind KartRocket.com, as CTO in August.

Bira91, launched in February last year, is available in Delhi, Mumbai, Goa, Kolkata, Bengaluru, Pune and Chandigarh. The company has import and marketing rights from seven breweries and has also tied up with a contract manufacturer in Belgium. It is setting up a new plant in Madhya Pradesh.

In January, Bira raised Rs 40 crore ($6 million) in a Series A round of funding from a group of investors led by Sequoia Capital. The global venture capital firm had also backed Freecultr.


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