JSW Cement has partnered with San Francisco based AI (artificial intelligence) solutions provider to digitize its sales and marketing functions.
As part of the deployment, Yalochat will provide the Mumbai based cement giant with AI based business tools, such as service on messaging platforms like WhatsApp, for better upsell and transactions.
JSW cement also said that the digitization would help its broader goal of moving from producing 14 million tons of cement per annum to 25 million tons per annum.
A core feature of the digitisation will be the introduction of conversational tools for speech recognition, speaker recognition, natural language processing backed by AI tools.
“They have not only digitized its dealer relationship but used Yalo to transform it by bringing everything they need through WhatsApp,” Javier Mata, founder and CEO of Yalochat said.
The conversational services will be rolled out for its trade channels across its market in India, aimed specifically at ease of doing business with channel partners. Yalochat will help JSW with WhatsApp-based dealer assistance for order placement, as well as transaction related dealer interactions, along with tracking and tracing of dispatched orders.
Additionally, Yalochat will digitize the sales planning processes to better the demand management, dynamic pricing management and AI-based forecasting for better lead generation.
“Introduction of mobile-tech in supply chain equips our sales force with data to help them analyze and evaluate channel performance to enable faster decision-making to support the requirement of our trade network,” said Nilesh Narwekar, CEO of JSW Cement.
JSW cement currently has Units in Vijayanagar, Nandyal, Salboni and Jeypore in Odisha and Dolvi in Maharashtra.