Bed Bath & Beyond Mexico has chosen Bengaluru-born cloud analytics solution provider Algonomy, previously Manthan-RichRelevance, to personalise its digital commerce search experiences.
The Naucalpan-based omnichannel home furnishings and décor retailer will use Algonomy’s proprietary service offering FIND, which brands itself as artificial intelligence-enabled personalised search.
The software helps personalize search results for shoppers, to improve findability.
Bed Bath & Beyond, operating over 1,460 stores in the United States, Canada and Mexico regions, sells a wide assortment of merchandise in the home, baby, beauty and wellness markets.
At the Mexican businesses, Algonomy’s FIND will integrate with Adobe’s Magento eCommerce platform and use real-time shopper behaviour to personalize search results.
FIND uses Algonomy’s real-time streaming catalogue which will ensure that catalogue changes are indexed in real-time so that critical product attributes are always up to date.
The digital stores will now be able to put-to-use real time behavioural data and shopper profiles to uniquely personalize search results for every shopper.
“Search is no more just another tool, it’s a key business lever, and a relevant and engaging experience can help our shoppers find what they need and complement in-store assistants online,” Adrian Valenzuela, chief digital officer at Bed Bath & Beyond Mexico, said.
The Mexican stores of the company witnessed an 86% increase in digital growth in 2020, twice as many customers buying online, thereby strengthening the need for ‘digital-first’ omnichannel experiences.
Founded in 2003, Algonomy works with over 400 retailers, consumer brands, QSR chains, convenience stores across 20 countries, and is backed by the likes of Temasek. It provides clientele with its Algorithmic Customer Engagement (ACE) platform that hosts customer activation and analytics.
In April, Brunswick, Canada headquartered Franchise Management Inc (FMI) picked Algonomy to drive its restaurant analytics and optimise business.
In March, Algonomy was signed on by Singapore headquartered fashion ecommerce platform Zalora, Unites Sates based convenience store chain Loop Neighbourhood and Spanish supermarket retail chain Consum Cooperativa Valenciana to drive their digital transformation journeys.