Star India touts AI, AR based broadcast experience for T20 World Cup

Star India touts AI, AR based broadcast experience for T20 World Cup
Photo Credit: Reuters
22 Oct, 2021

Star india says it’s going to revamp its technology for the upcoming ICC Men’s T20 World Cup 2021. The company said it’s deploying new tools for analytics, camera technology, augmented reality (AR) graphics, virtual and automated sets, and other new tech to enhance the overall broadcast experience for the event.

“The broadcast design for the ICC Men’s T20 World Cup 2021 receives a complete makeover where our major focus will be to enhance the viewing experience and get fans to live the game with us,” a spokesperson for Star India said. “The look and feel of the presentation will be completely new as we aim to attract youth to engage and be a part of the marquee tournament. This will be achieved using world class technology such as enhanced 4D replays, AI interfaces, and automated cameras in the studios which will elevate the broadcast as we foray into new and innovative mechanisms,” the spokesperson added.

Notably, Star India says it will employ a “robotic statistic genius” called Cricko, though the company didn’t explain what this robot is or any other details about it. It also said that automated cameras, optical tracking of fielding positions and super slow-motion replays will also be used during the broadcast.

Further, the company claims it has patented multiple technologies, including 360 degree cameras in venues. “These facilitate the ability to showcase detailed analysis of player movements during the game. Player graphics will be refreshed and will consist of unique symbols inspired by gaming that highlight a specific trait or quality of that cricketer,” the company said in a press release.

Studios will use artificial intelligence (AI) to aid match analysis. A digital model of stadiums will be embedded to showcase field placements, scoring area percentages and more. Experts will use gesture control, driven by AI, to display and analyze graphical representations of games. Indoor drone cameras will also be used in studios in what Star India claims is the first ever such implementation in the Indian Subcontinent.

Lastly, regional broadcast studios will use robotic auto framing face tracking cameras to follow presenters’ movements.